Wednesday 6 July 2011

Trade convention in Budapest, Hungary

I have just returned from a visit to Budapest, Hungary, taking part in a trade convention that included many aspects of industrial plant and machinery. It was a revelation to see such a modern, dynamic city in a country that has suffered from so much conflict and oppression over the past century.

Unfortunately, the weather we experienced was similar to that of the UK throughout June and July; rain of monsoon proportions. However, staying indoors enabled us to focus on business and understand the common ground that we had with our Hungarian hosts.

During all the upheavals in Eastern European countries following the 1989 revolution, the issues in Hungary had a much lower profile than, for example, East Germany, Ukraine and Romania. This is because changes were introduced to its political and economic structures as early as the 1970s, making the transition to democracy and capitalism much smoother than elsewhere.

Hungary experienced market liberalisation in the early 1990s as part of the migration process from a socialist to a market economy. It was hit particularly hard by the global financial crisis in 2008/9, but is now recovering strongly, with an industrial production growth rate of 11%, one of the highest in the world outside China and India.

It has been a member of the EU since 2004, but not part of the Eurozone. Because it was able to devalue its own currency and set its own interest rates, recovery has come much more quickly – Greece, Ireland and Portugal take note!

A legacy of the Soviet era is that Hungary has a strong specialisation in machinery production, both industrial and agricultural. Its scarcity of natural resources and traditional reliance on farming resulted in State-sponsored programmes to build production machinery for other Eastern Bloc countries. This background has given it a head start in that particular sector, together with a skill-set that is easily adapted to other large-scale manufacturing.

The 21st century, the main areas of Hungarian industry are, as well as machinery, steel production, energy, mechanical engineering, chemicals, food and drink and, last but by no means least, automobile production.
Hungary, with its strategic Central European location and industrial competence, now boasts car plants from four major brands: Mercedes Benz, Audi, Opel and Suzuki, as well as a whole host of sub-contract companies.

There are parallels with our own economy here. Since the 1980s, both the UK and Hungary have disposed of inefficient state-run industries in favour of home-grown enterprise and foreign investment by global companies.

In the UK, we have BMW Mini, Nissan, Toyota, Honda and Tata (controlling Jaguar and Land Rover), as well as SAIC, the Chinese owners of Rover. Both countries now produce a greater volume of vehicles than at any time in their histories. Furthermore, both have manufacturing growth rates that are outperforming their European neighbours.

This volume of manufacturing activity creates work for thousands of sub-contractors. Both the UK and Hungary have a large reservoir of skills and knowledge, particularly in the finishing sector, that make a major contribution to the efficient operations of their foreign-owned automotive companies.

We can feel a great affinity with the Hungarians and learn a great deal from them. It is enlightening to know that a country once best known for Paprika, Bulls Blood wine and the Danube has now become a powerhouse of Central European industry and a shining example to us all.
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